Saturday, 10 December 2016

Guide to Data Capture and Management

Clinical trials are common but what happens to the tons of data that the clinical trials leave behind. Well, until now it was recorded in papers. The same is for data that is stored in any organization. There is tons of it and there is a room that is meant exclusively to store the huge amount of data that is left behind.

But, thanks to technology, organizations are now adapting to the data capture and management system which is highly efficient and will do away with the urgency to store everything in paper form. If you don’t know what it is all about, then this is the page where you get to know.

The one thing that is very important in data capture and management is the electronic data capture system. It is required to store all the type of information that is transcribed from the written format on the paper.

Complex organizations and the smaller ones are using EDC software to carry out the trials in every field of research. You can either buy the EDC software and get it installed in your system or build one for yourself within the system. However, if you are looking for a much cheaper solution then take assistance of a premium call center.

EDC software’s come with the main purpose of streamlining data collection. If you are still in two minds about EDC softwares, then read about its benefits.
  • Your company’s data of every trial gets security which is very important. The EDC software is online and all the data is uploaded through a web-based interface keeping every piece of vital data safe and secure.

  • You can access data easily and don’t have to search a room full of data. The whole process of storing data and managing it becomes faster and efficient.

  • Everything in the EDC system is accurate and they improve the quality of data. These systems even come with constraints which prevent you or anyone else from entering wrong records or data in the system. And along with this, the software is a complete value for money. It may seem like a huge investment in the beginning but it pays off in the end.

Saturday, 25 June 2016

Best Customer Lifecycle Management to Drive Business Growth

The job is not done in a business when a deal is locked, the growth and the profit of the business depends on many other factors. One of the most important factors is how well the company can interact with its customers and keep it in the loop. Real job starts after all the prospecting, acquiring and sales process is over.

However, there are many departments in an organization but the Customer Lifecycle Management (CLM) or Customer Experience Management (CEM) solutions is there to ensure that your interaction with the customer base is optimal and on a regular basis.
The breakdown of Customer Lifecycle Management

The customer lifecycle is going to last beyond the first handshake and what happens after the handshake is pretty important. The customer lifecycle management has several customer management processes but it can be widely grouped in three phases – pre-agreement, agreement and post-agreement phases. Let us have a look at the key management processes:
    •  Acquiring customers
    • Getting customers onboard
    • Selling and upselling to customers
    • Retention of customers
    • Instilling loyalty
The idea of this management cycle it to get a perfect strategy that would work across all platforms right from marketing, sales to providing the best services to the customer.

The pre-agreement phase of the CLM is to acquire as many customers as possible and this is done by strategically planning two steps – lead management and campaign management. In these steps, research is done to identify the target customer base and then active participation is required on the behalf of the people who want to acquire them.

In the second phase which is the agreement phase, the company focuses on managing the requests of the customers and handling all sales related tasks to ensure that the customer doesn’t leave them.

Post-agreement phase is where you get to earn your brownie points. Not everyone focuses on this but it is important to earn the trust of your customers. The phase includes providing great customer service and organizing loyalty campaigns to win the trust of the customers so that they stick with you for a long time.

If you find CLM taxing, outsource to a premium BPO, today!